A revenue window with no product in it
The platform had strong daytime activity but effectively went dark at night — a stretch of hours with engaged users and almost nothing live to bet on. Competitive analysis, supported by AI-assisted market research and demand validation, confirmed the gap: the appetite was there, but no consistent live event supply existed to fill it.
The constraint wasn't demand. It was finding a source of live events reliable enough to run around the clock without a large content-rights budget.
Prove the demand before scaling the build
Rather than commit to an expensive content deal up front, the program targeted a low-cost, always-available event source and validated it in the open. I sourced players from a university table-tennis team to create a dependable stream of live matches, then ran a daytime pilot to test whether the format actually converted before scaling it into a 24/7 product.
- Framed the opportunity from competitive and demand analysis, not assumption.
- Secured a repeatable, low-cost live event supply to make round-the-clock coverage feasible.
- Piloted in daytime to de-risk the product before committing engineering to full build-out.
From pilot to production in nine months
As program lead, I coordinated product, engineering, streaming, and operations to stand up live streaming alongside live betting, sequenced the scale-up from pilot to full coverage, and managed cross-team dependencies so the launch stayed on track.
A new vertical isn't a feature request — it's a delivery program. Treating it that way, with a pilot gate and clear ownership, is what got it to production instead of stuck in planning.
Revenue during hours that previously had none
Within nine months the vertical was a fully operational live-streaming-and-betting product — generating revenue during nighttime hours the platform previously had no product for, and giving it round-the-clock live coverage it hadn't had before.